Cosmic Crisp [WIP]
Copy - Gabriel L.
Brand Awareness Campaign [Spring 2020]
ad astra, to the store

PROBLEM


Have you ever thought of a Granny Smith and gotten excited? Have you ever left the grocery store and thought, “That was a good time?”. 

CONCEPT


Healthy can be loud, funny, and exciting.

BRAND ID




WEB LANDING PAGE







INTRODUCTORY PRINT ADS - PLACED IN SUBWAYS + AS WILD POSTINGS










Print Updates From Feb. ‘21 Below




IN-STORE ACTIVATIONS

Illustrations by Max Guther for The New York Times



COSMIC CRISP -  A COLLORATION WITH SPACE X SO THAT

WE HAVE THE FIRST AD SPACE ON MARS, THE FIRST APPLES

TO MAKE IT TO MARS, AND THE FIRST APPLE TREE ON MARS