Cosmic Crisp [WIP]
Copy - Gabriel L.
Copy - Gabriel L.
Brand Awareness Campaign [Spring 2020]
ad astra, to the store
ad astra, to the store
PROBLEM
Have you ever thought of a Granny Smith and gotten excited? Have you ever left the grocery store and thought, “That was a good time?”.
CONCEPT
Healthy can be loud, funny, and exciting.
BRAND ID







WEB LANDING PAGE

INTRODUCTORY PRINT ADS - PLACED IN SUBWAYS + AS WILD POSTINGS

















Print Updates From Feb. ‘21 Below



IN-STORE ACTIVATIONS
Illustrations by Max Guther for The New York Times




COSMIC CRISP - A COLLORATION WITH SPACE X SO THAT
WE HAVE THE FIRST AD SPACE ON MARS, THE FIRST APPLES
TO MAKE IT TO MARS, AND THE FIRST APPLE TREE ON MARS







