Portfolio Projects

Editorial/Web Design
2022
Augmented Reality
2021
Game Design
2021
Brand Experience
2020
Brand Platform
2020
Brand Identity
2020
Product Innovation
2020
Education/Activation
2020
Web Tool
2021
Brand Identity
2020
Augmented Reality
2020
Brand Identity
2021
Print
2019
Children’s Book
2020
Web Tool
2020
Theo Haggi
NY, NY


I’m Theo and right now, my creative practice is all about emulating and agitating. I’m 23, watching movies, studying, aggregating tons of inspiration/references on are.na and much more, all to figure out, how to tell the right stories.

︎︎︎ Email
︎︎︎ Instagram
Nike Olympics - Play New
Nike Global Brand Experience Design
Role - Digital Designer/Creative Technologist


Write-Up


For the Olympics, Nike wanted to leverage immersive technology to bring our Hero products to life. Using 3D Scans of the product, we created a microsite which hosted an AR filter.

Communication from the UI encourages consumers to explore the product in space and makes specific innovation features easy to highlight for further investigation. Shoe is static, consumer moves around space.

There’s a built in action for a collectable AR Token, meaning the consumer can deploy the hero object (product) outside of the specific HOI interaction.








Paris Recap Video
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