Nike Olympics - Play New
Nike Global Brand Experience Design
Role - Digital Designer/Creative Technologist


For the Olympics, Nike wanted to leverage immersive technology to bring our Hero products to life. Using 3D Scans of the product, we created a microsite which hosted an AR filter.

Communication from the UI encourages consumers to explore the product in space and makes specific innovation features easy to highlight for further investigation. Shoe is static, consumer moves around space.

There’s a built in action for a collectable AR Token, meaning the consumer can deploy the hero object (product) outside of the specific HOI interaction.