Portfolio Projects

Blackstone
Editorial/Web Design
2022 (WIP)
Estonia e-Residency
Editorial/Web Design
2022 (WIP)
Augmented Reality
2021
Game Design
2021
Brand Experience
2020
Brand Platform
2020
Brand Identity
2020
Product Innovation
2020
Education/Activation
2020
Web Tool
2021
Brand Identity
2020
Augmented Reality
2020
Brand Identity
2021
Print
2019
Children’s Book
2020
Web Tool
2020



Theo Haggi
NY, NY


I’m Theo and right now, my creative practice is all about emulating and agitating. I’m 22, watching movies, studying, aggregating tons of inspiration/references on are.na and much more, all to figure out, how to tell the right stories.


︎︎︎ Email
︎︎︎ Instagram
Budweiser - The Climate Can
Mediums - Activation, Product Design 
[Fall 2020]

Write-Up


Note: This Is From The Young One’s Brief. I Chose To Work On Budweiser, Who Has The Goal Of Furthering Their Climate Initiatives & Conncecting With Younger Audiences.

-- 

In 2020, people need to see things for what they really are. Proof of climate change is everywhere and for some reason, we carry on as always as if our Great American way of life will just sustain itself after centuries of maltreatment. Budweiser, aka, The Great American Lager has always attached itself at the hip to Great American practices and phenomena but what if our cans and packaging mirrored a Great American problem?

What if we helped to solve that problem?


In this project, we’ll leverage our brand’s green initiatives in order to create an activation which revolves around a product innovation - the temporary redesign of our cans and boxes. We’ll use thermochromic inks to create bottle and can designs which remind drinkers that things are heating up, that global warming is real, that our Great American way of life is at risk, and that global warming is avoidable if we can just cool things down. For the first time, we’ll put this thermochromic ink technology to use with real meaning and become top of mind for our use of color-changing cans.





Product Shots





Tech Specs






Can (Spark) AR Sketches



© 019 020 021 022 023 024


Home