Nike Holiday 21 - Play New
Nike Global Brand Experience Design
Role - Digital Designer/Creative Technologist

WRITE-UP


Nike Play Research Lab comes to the House of Innovation.

Our goal was to enable Gen-Alpha kids to tap-into and experience the potential of Nike Innovations. We offered a peek behind the curtain and brought our core innovations to life with digital, physical and gamified story-telling experiences via a journey of discovery, play and hack. We inspired the next generation of Nike Athletes(Asterisk) to reimagine and shape the future of Sport(Asterisk) through the lens of kid vision.





PARIS RECAP VIDEO






IN-STORE GAMES

Graphics By Uncanney Valley Studio

Acted As Creative Technologist/Game Designer









GREATER CHINA RECAP PHOTOS

Digital Design/Signage Integration/Game Designer