The Shed
Mediums - Print, Digital 
[Summer 2019 - Updated Fall 2020]


CAMPAIGN CONCEPT


Whether you like to believe it or not, you’re all critics. That’s why you’re here and it’s a GOOD thing. By prompting people to critique, they’re allowed to be creative, reveal their identities to the world, and also find common ground with their fellow people. 

In this project for The Shed, the goal is to democratize critique and leverage AR technology to create massively shared, interactive AR experiences across New York City. In addition to converstions regarding art,we’ll allow for the smaller parts of life to become a discussion. 



AR EXPERIENCE


Through image recognition technology, similar to a QR code and available through Instagram’s Spark AR, anyone with a smart phone can use our web-based app in this camapaign. Through the app, when people are prompted by our posters throughout the city, they can open up the app and critique the topic at hand, respond to messages previously left, watch new critiques pop up in realtime, and make fun drawings. 

The messages will be completely 3D and anchored to one position and one size after creation. Animations will be available for the messages. 









OLD WORK FROM 2019