Steady Sounds Record Shop
Mediums - Print, Digital, Branding, OLV
CAMPAIGN CONCEPTThis is a branding project for a local, Richmond, record shop. I wanted to create a set of fun deliverables that would drive brand recognition. My intention was for Steady Sounds to have a strong visual identity and culture to build off of in the future. The choice was also made not to have a set color palette because of the fluidity and variety of the music in-store. I wanted a brand identity that could more easily match the moods and aesthetics of the music and customer, so colors are dictated by the artist and customer. [WIP]
IN-SHOP SHOW #1ARTIST - REAL NAME ERIK
IN-SHOP SHOW #2 ARTIST - KOUTOUUKOOU
PASSES WOULD ALSO BE BRANDED ON AN EVENT-BY-EVENT BASIS.