Steady Sounds Record Shop
Mediums - Print, Digital, Branding, OLV
[Summer 2019]

CAMPAIGN CONCEPT

This is a branding project for a local, Richmond, record shop. I wanted to create a set of fun deliverables that would drive brand recognition. My intention was for Steady Sounds to have a strong visual identity and culture to build off of in the future. The choice was also made not to have a set color palette because of the fluidity and variety of the music in-store. I wanted a brand identity that could more easily match the moods and aesthetics of the music and customer, so colors are dictated by the artist and customer. [WIP]

IN-SHOP SHOW #1

ARTIST - REAL  NAME ERIK



IN-SHOP SHOW #2

ARTIST - KOUTOUUKOOU




PASSES WOULD ALSO BE BRANDED ON AN EVENT-BY-EVENT BASIS.

 

STEADY SOUNDS MAGAZINE 001

In addition to the In-Shop Shows, it’d be good to have a publication for the brand that could serve to educate the young people interested in the music of the past. This was also a great oppotunity to practice publication typography and study vintage design aesthetics.

                                             

IG STORY - 001



                                         
   



STEADY SOUNDS MAGAZINE 002

This design was based on the vintage gradient posters that were common in the sixties. I think that starting off the issue with this design would really set a nostalgic tone for the rest of the article.



LOGO MNEMONIC