CAMPAIGN CONCEPT

Vloggers and young creatives are beginning to use the Super 8’s Film Grain effect on their digital videos and photos but this lacks authenticity. VSCO and other photography apps are beginning to use film grain filters at a rapid pace. Here, we have a chance to capitalize on this trend with a return to authenticity, originality, and craftsmanship through the blending of the vintage and the modern. Kodak Super 8 wants you to “embrace the analog aesthetic, while harnessing today’s technology" with the brand new Super 8.

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Copy beginning with “Analog magic” was written by Kodak.

:10 SECOND OLV TEASERS

The idea here was to celebrate up-and-coming videographers by highlighting some of their best shots with the Super 8.