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Theo France-Haggi
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2024
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2024
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2024
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2024
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2024
OCR (WIP)
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2024
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2023
Local Host Daily
Film/Installation
2023
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2023
Film
2023
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2023
Tree Act
Installation/Book
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2022
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2022
Publication Design
2022
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2022
Augmented Reality
2021
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2021
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2020
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2020
Brand Identity
2020
Product Innovation
2020
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2020
Web Tool
2021
Brand Identity
2020
Augmented Reality
2020
Brand Identity
2021
Print
2019
Children’s Book
2020
Web Tool
2020

Kodak Super 8  
Mediums - Print + Digital
[Winter 2018]



CAMPAIGN CONCEPT 

Vloggers and young creatives are beginning to use the Super 8’s Film Grain effect on their digital videos and photos but this lacks authenticity. VSCO and other photography apps are beginning to use film grain filters at a rapid pace. Here, we have a chance to capitalize on this trend with a return to authenticity, originality, and craftsmanship through the blending of the vintage and the modern. Kodak Super 8 wants you to “embrace the analog aesthetic, while harnessing today’s technology" with the brand new Super 8.

V2 PRINT ADS




V3 PRINT ADS 

Copy beginning with “Analog magic” was written by Kodak. 



:10 SECOND OLV TEASERS

The idea here was to celebrate up-and-coming videographers by highlighting some of their best shots with the Super 8.





Mark
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